Jan 5, 2016
As 2016 begins, it can be fruitful to look at some of the top marketing and advertising trends of 2015. Some of the most creative trends of last year are likely to continue into this year and beyond. Adweek.com recently released a list of the year’s most creative trends.
Some of the most notable items on this list -ones that are likely to continue well into the future- include:
- Livestreaming -With the introduction of Periscope and Meerkat, more brands are likely to take advantage of the benefits of livestreaming. This can be done to introduce new products and broadcast live events from around the world. Companies such as Red Bull, Target and Taco Bell have already used this strategy.
- Hi Tech Marketing -Including robots and outdoor billboards that change as viewers watch them. Virtual Reality (VR) is also mentioned. Although this technology has been around for a while, it might be on the verge of becoming mainstream. Brands such as Volvo, Mountain Dew and Infiniti experimented with it last year. Drones, which were used in ads by several car and athletic shoe companies, also fall into the high tech category.
- Creative and Bizarre Marketing Campaigns -some campaigns that fall under the category or performance art or guerrilla marketing include a giant polar bear that frightened people in London as well as a campaign by Suntory Whiskey that employed artistically designed ice cubes.
- Powerful Women Featured -Female athletes such as Ronda Rousey and Serena Williams helped to guide advertisers into featuring strong women in their ads.
These are only a few examples taken from the article. In general, we can expect marketing in 2016 to be highly influenced by technology. In addition, businesses will continue to search for creative marketing solutions to help combat consumers’ fatigue and tendency to tune out traditional ads.