The Fortune Cookie Principle


Dec 28, 2015

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and why your business needs one

This is the second book by Australian author Bernadette Jiwa, who has written several bestseller Amazon books on creative marketing, including Make Your Idea Matter. In The Fortune Cookie Principle, she discusses the importance of telling a compelling story in order to brand your business. The book gives examples of both large and small businesses that have successfully implemented this principle. She also provides questions that you should ask yourself about your own business.

The book really has nothing to do with fortune cookies or fortune cookie marketing; the idea is that you can create your own fortune by branding yourself in a unique way that tells an original story. While the idea of branding yourself by telling a story is not exactly new (sort of ironically, given the topic), it is explained in a clear and interesting way. By discussing how businesses have made effective use of this principle, someone with a business, or even an idea for a business, can be inspired to take it to the next level.

To get an idea where Jiwa is coming from, you may want to watch this TedX talk she gave on The Secret to Spreading Ideas:

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